Samsung Electronics launched a dedicated robotics business division in July 2025, placing it under the direct command of Noh Tae-moon, the company's chief executive and head of its MX (Mobile eXperience) division.
The new unit operates independently of Samsung's existing business divisions — a structure that reflects the strategic priority the company is placing on robotics. Although Samsung has conducted research and development in the field for some years, this marks the first time it has formally established robotics as a standalone business organisation.
The move is widely interpreted as a strategic bid to secure an early position in the global robotics market. The humanoid robot sector has attracted a wave of entrants in recent months, with Tesla pressing ahead with its Optimus programme and Hyundai Motor — which owns Boston Dynamics — accelerating its own efforts. Samsung now enters the competitive fray in earnest.
The company is understood to be focusing on developing an integrated platform that spans both robotics hardware and software.