K-contents/shopping/travel

Kyochon's Dilemma: Higher Prices, Lower Profits

Kyochon's Dilemma: Higher Prices, Lower Profits

South Korea's leading fried-chicken chain is caught in a classic squeeze: rising revenues are being outpaced by stubbornly growing costs, exposing deep structural flaws in the country's franchise-food industry.

7 August 2026

Lotte Wellfood Looks Beyond a Stagnant Home Market

Lotte Wellfood Looks Beyond a Stagnant Home Market

A strong second quarter, driven by overseas growth and tighter cost discipline, signals that South Korea's food giants are reshaping their business models for a world in which domestic demand no longer suffices.

7 August 2026

NCSoft fires its revival shot at Gamescom 2026

NCSoft fires its revival shot at Gamescom 2026

By unveiling three new titles simultaneously at the world's largest gaming fair, NCSoft is making its most audacious bid yet to escape a years-long slump and establish itself as a truly global games publisher.

6 August 2026

Emart and Coupang Eats: When Rivals Share a Bed

Emart and Coupang Eats: When Rivals Share a Bed

South Korea's biggest bricks-and-mortar retailer has struck a quick-commerce deal with its fiercest digital rival, revealing just how radically the country's retail landscape is being redrawn.

4 August 2026

Aion 2: NCSoft's Last Gamble on China

Aion 2: NCSoft's Last Gamble on China

Battered by years of declining revenues, South Korea's NCSoft is staking its revival on re-entering the world's largest gaming market with a sequel to its most celebrated franchise.

31 July 2026

Krafton's Dazzling Numbers Hide a Deeper Question

Krafton's Dazzling Numbers Hide a Deeper Question

The South Korean games company earned 92% of last year's full-year operating profit in just six months, but whether it can escape its dependence on a single blockbuster franchise remains unproven.

31 July 2026

Red Velvet: Divided by Agencies, United as One

Red Velvet: Divided by Agencies, United as One

Twelve years on, K-pop's reigning queens of summer reunite across competing management companies for a new mini-album — but whether they can sustain it is another matter.

30 July 2026

Red Desert proves its worth: ₩277.4bn and counting

Red Desert proves its worth: ₩277.4bn and counting

Pearl Abyss's new action RPG has posted record-breaking Steam revenues for an original IP, raising hopes that South Korea can compete at the top of the global games market—if it can sustain the momentum.

27 July 2026

ILLIT: Record-Breaking Debut, Lingering Shadows

ILLIT: Record-Breaking Debut, Lingering Shadows

South Korea's hottest new girl group has rewritten streaming records, but allegations of plagiarism and a partial court ruling against its parent company threaten to define its identity as much as its music does.

27 July 2026

Ko Yoon-jung and Xexymix: The Economics of Celebrity Marketing

Ko Yoon-jung and Xexymix: The Economics of Celebrity Marketing

A single celebrity endorsement sent sales of certain Xexymix products soaring by as much as 23-fold, laying bare both the extraordinary power and the structural fragility of star-driven marketing in South Korea's booming athleisure market.

24 July 2026

K-Horror Goes Global: Smilegate's Bold Bet on Korean Fear

K-Horror Goes Global: Smilegate's Bold Bet on Korean Fear

Smilegate's new horror game, *Alleyway: Spirits of Resentment*, aims to do for interactive entertainment what *Squid Game* and *The Wailing* did for Korean film and television—convince the world that Korean fear is a genre unto itself.

24 July 2026

Bottling BTS: How Jinro Is Using K-pop to Go Global

Bottling BTS: How Jinro Is Using K-pop to Go Global

Hite Jinro's decision to enlist BTS member V as a global brand ambassador is an audacious bet that K-pop's cultural reach can carry Korean soju beyond its home market — but celebrity glamour alone will not be enough.

23 July 2026

A 26-Year Gamble: Hite Jinro Bets on Ultra-Premium Soju

A 26-Year Gamble: Hite Jinro Bets on Ultra-Premium Soju

South Korea's dominant soju maker is wagering that a spirit aged for more than a quarter-century can drag its category upmarket — and in doing so, rewrite the rules of the country's vast but stagnating spirits industry.

15 July 2026

Chapagetti: Dust on the Throne

Chapagetti: Dust on the Throne

Nongshim's black-bean noodle, which has dominated its category for four decades, owes its greatest moment of global fame not to itself but to a dish it merely co-starred in.

15 July 2026

Wemade Max Bets on Indie Games

Wemade Max Bets on Indie Games

A strategic investment in indie publisher Redbrick House signals a broader shift in South Korea's gaming industry away from blockbuster dependence and towards a more diverse ecosystem.

14 July 2026

K-beauty pivots from China to America

K-beauty pivots from China to America

South Korean cosmetics brands, burned by their over-reliance on China, are building a new empire in the United States—powered by social media, ingredient-conscious consumers, and hard-won credibility.

13 July 2026

Can Emart Swallow Homeplus's Leftovers?

Can Emart Swallow Homeplus's Leftovers?

Homeplus's collapse hands Emart a rare opening in South Korea's hypermarket sector, but structural decline and the relentless rise of e-commerce mean the prize may be smaller than it appears.

7 July 2026

Olive Young's US Launch Stumbles Over Loyalty Divide

Olive Young's US Launch Stumbles Over Loyalty Divide

CJ Olive Young's ambitious push into the American market has run into immediate backlash, as Korean customers discover that years of accumulated membership rewards count for nothing on its new US platform.

3 July 2026

BTS Earns $230m in Two Months, Overtaking the Rolling Stones

BTS Earns $230m in Two Months, Overtaking the Rolling Stones

With record-breaking tour revenues and a global fanbase that spends like no other, BTS has done more than break a rock legend's record—it has signalled a fundamental shift in who holds cultural power in the global music industry.

30 June 2026

Devsisters: Can a Cookie Crumble Back?

Devsisters: Can a Cookie Crumble Back?

South Korea's Devsisters is showing signs of a share-price recovery, but whether the rebound is durable depends on whether the maker of the Cookie Run franchise can build a business beyond its single beloved IP.

30 June 2026

Coupang's legal shield expires on July 15th

Coupang's legal shield expires on July 15th

A Seoul court has temporarily blocked regulators from designating Coupang's founder as the group's controlling individual, but that reprieve runs out in three weeks—and the consequences could be sweeping.

27 June 2026

Kakao Games bets 300 billion won on a comeback

Kakao Games bets 300 billion won on a comeback

With a new management team and a substantial cash pile, Kakao Games is attempting to reverse years of declining profits and a collapsing share price—but the odds remain formidable.

27 June 2026

BTS's 'ARIRANG': How the World's Critics Responded

BTS's 'ARIRANG': How the World's Critics Responded

BTS's ambitious 2026 album fusing Korean folk tradition with contemporary pop has divided global critics, revealing deeper questions about cultural identity, artistic integrity, and the future direction of K-pop itself.

27 June 2026