TWICE is a nine-member multinational girl group comprising Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. The group was formed through *SIXTEEN*, a survival competition broadcast on South Korean cable channel Mnet between May and July 2015, and debuted on 20th October of that year under JYP Entertainment—one of South Korea's three dominant talent agencies. Their fanbase goes by the name ONCE.
A Decade of Milestones
In July last year, TWICE released *THIS IS FOR*, their fourth studio album and first in roughly three years and eight months. The record entered the Billboard 200—America's main album chart—marking their tenth appearance on that chart overall, a first for any K-pop girl group. That a group more than ten years into its career continues to register on the Billboard 200 with each new release is widely read as evidence that their global fanbase is not a fleeting phenomenon.
The sixth world tour of the same name, launched alongside the album, drew particular acclaim for its 360-degree stage design, which surrounded the audience on all sides. In August, the group became the first K-pop girl group to headline Lollapalooza Chicago, one of America's premier music festivals—a symbolic breakthrough in a market where such headline slots have rarely gone to acts from the genre.
The tour's scale was striking in numerical terms. Their Japan leg spanned four cities and four domes, drawing 400,000 attendees. In Taiwan, advance tickets for the Kaohsiung National Stadium show sold out in three minutes, prompting additional dates. At Hong Kong's Kai Tak Stadium, even the 360-degree seating configuration sold out entirely. Running from a Korean opener on 19th July 2025 through Asia and Australia until 12th July this year, the tour set a new record for the group's own largest-ever production. That a group past its tenth year is still breaking its own attendance records lends credibility to the label "world's top girl group"—a description that once might have seemed like promotional hyperbole.
Current Developments
On 26th August, TWICE will release *#BEST 2015–2025* in Japan—a best-of compilation whose title dates make its purpose explicit: a retrospective marking ten years of activity in one of K-pop's most important overseas markets. Rather than a conventional comeback built around new material, the album is conceived as a survey of the group's trajectory, gathering representative Japanese-market releases from debut to the present. It is as much a symbolic act of commemoration as a commercial one.
Ahead of that release, three members—Mina, Sana, and Momo—are preparing a unit debut as a Japanese sub-group, with their first studio album *PLAY* and lead single *Confetti* due on 4th February next year. The trio has been releasing teaser content through official Japanese social-media channels in the run-up to the announcement. Elsewhere, member Dahyun has broadened her individual profile through acting, appearing in two films this year—*The Girl We Loved Back Then* and *Full Speed*—and earning praise for her nuanced performances. She also joined the cast of JTBC's Friday drama series *Love Me*.
The Road Ahead
The central challenge facing TWICE is how to sustain and extend their global momentum beyond the ten-year mark. Having already logged Billboard 200 entries and stadium sell-outs, the question is whether they can continue to surpass records that are, increasingly, their own.
A related tension concerns the balance between group and individual activity. As solo ventures—unit projects, acting roles, drama appearances—multiply, maintaining coherence as a full nine-member act will be an important variable in the group's long-term sustainability. For JYP Entertainment, the management task is to ensure that members' expanding individual profiles generate synergies with the group rather than fragmenting public attention.
Whether the Japanese anniversary compilation proves to be a fond look backwards or a launchpad for the next decade is the question that fans and industry observers are now watching closely.